Hidden Gems — Lesser-Known Thrift Shops & Vintage Boutiques in Sonoma County

We all love a Goodwill haul, but sometimes a mom needs something a little more… mysterious. Enter: the hidden gems of Sonoma thrift. These are the places you whisper to your besties about, because once the secret’s out, it’s game over.

Heavenly Treasures (Santa Rosa)

Small, quirky, and charming. I once found a cashmere sweater here for the price of my Starbucks order.

Jewel’s to Junk (Cotati)

The name says it all. Some days it’s junk, some days it’s jewels. That’s the thrill.

Favorites Consignment (Healdsburg)

Upscale consignment that makes you feel like you should’ve worn heels just to browse.

Thread & Soul (Petaluma)

Part thrift, part artisan market. Perfect for when you want to shop “vintage chic” and then casually say, “Oh this? It’s from a curated collective.”

Holee Vintage (Santa Rosa)

Retro racks galore. Honestly, stepping inside feels like walking into your cool aunt’s closet circa 1987.

Hidden gems are the heartbeat of Sonoma’s thrift scene. Skip the obvious and hit these boutiques if you want to be the mom everyone asks, “Where did you get that?!”